Accounts on the Move
Monday, January 12, 2009
  • St. John Health
    Publicis Indianapolis
    Publicis Indianapolis was named advertising agency of record for St. John Health, a health care provider for southeastern Michigan.
  • MLB Network
    McCann Erickson
    MLB Network named McCann Erickson New York as its agency of record. Billings were not disclosed. Creative will break in mid-February or early March.
  • Puma
    Syrup
    Syrup was tapped to handle work on PUMA's Teamsport brand. The agency will handle strategy and campaign creative for all PUMA Teamsport-related business, with an emphasis on PUMA football.
  • Hoegaarden
    Amsterdam Worldwide
    Following a pitch against USA and European agencies, Amsterdam Worldwide has been tapped to develop a global Hoegaarden communications campaign. Hoegaarden is a Belgian wheat beer and one of Anheuser-Busch InBev's multi-country brands. The account is estimated at $20 million.
  • Sage North America
    Doremus
    Sage North America named Doremus San Francisco as its advertising agency of record. The agency will lead Sage's print and online advertising campaign for the Sage brand and individual product brands across the United States and Canada.
  • RadioShack
    In Review
    RadioShack placed creative duties on its $125 million advertising account in review. Arnold currently handles the account and will defend.
  • Indianapolis Convention & Visitors Association
    Young & Laramore
    The Indianapolis Convention & Visitors Association selected Young & Laramore as its agency of record. The agency will handle advertising, branding and marketing support services.
  • Edward Jones
    Cramer-Krasselt
    Investment firm Edward Jones named Cramer-Krasselt as its advertising agency of record, following a review. C-K's Chicago office will handle all brand strategy, creative, interactive, online, media, search, social media and direct marketing for the brand, with work expecting to launch in spring 2009. The account is valued at $35 million.
  • Virgin Mobile USA
    MPG and Media Contacts
    MPG and Media Contacts scored Virgin Mobile USA's media planning and buying accounts, previously handled by McKinney.
  • WellPoint
    Deutsch Los Angeles
    Healthcare company WellPoint tapped Deutsch Los Angeles to handle creative duties on its $25 million advertising account.
  • Long John Silver's
    Empower MediaMarketing
    Empower MediaMarketing has been awarded national media buying duties by Long John Silver's restaurants. This is an expansion of duties for Empower, which has been Long John Silver's media planning agency for 11 years and has handled local media buying during that time as well.
  • NBC Universal Television Group
    Ignited
    Ignited was awarded digital media planning and buying chores for the estimated $40 million NBC Universal Television Group account.
  • World Baseball Classic
    Grey
    World Baseball Classic tapped Grey New York to handle its advertising duties. Spending was not released.
  • Confluence Watersports
    Erwin-Penland
    Confluence Watersports tapped Erwin-Penland to handle Web site development and redesign for five of its flagship brands.
  • McDonald's
    Moroch
    Moroch was named agency of record for three co-ops within the Greater Philadelphia Region. The agency's new assignment includes the Greater Philadelphia, Harrisburg and Wilkes Barre / Scranton co-ops, which combined include more than 450 restaurants. In addition, its African-American consumer marketing arm, Moroch Urban, has been tapped by the region to handle all marketing duties, and Moroch's partner agency iNSPIRE! will provide Hispanic consumer marketing support.
  • Girl Scouts of the USA
    Grupo Gallegos
    Grupo Gallegos has been named Hispanic agency of record for the Girl Scouts of the USA.
  • Stacy's Pita Chips
    StrawberryFrog
    Stacy's Pita Chips tapped StrawberryFrog to handle creative chores on its advertising account.