Accounts on the Move
Monday, March 16, 2009
  • JanSport
    Creature
    Creature was tapped by JanSport to handle the company's traditional advertising, design, interactive and non-traditional marketing duties.
  • Discovery Networks
    PHD
    PHD successfully defended Discovery Networks' $100 million media planning and buying account, besting OMD, Universal McCann and The Martin Agency.
  • Direct General
    Cramer Krasselt
    Auto insurance provider, The Direct General group, tapped Cramer Krasselt as its agency of record. The Bedford Group assisted in the agency search. The assignment includes brand planning and positioning, creative, advertising, media, public relations and interactive services that will be handled out of C-K's New York office. The assignment is worth $20 million in annual billings. Direct General previously worked with several agencies, including The Buntin Group. New work is expected to debut in Q2 2009.
  • Idearc Media
    TM Advertising
    Idearc Media LLC selected TM Advertising as advertising agency of record following a review. The agency will handle online and traditional advertising, as well as media planning and buying, for marketing all of Idearc Media LLC's products and services, including Superpages.com and Verizon Yellow Pages. Billings are estimated at $30 million.
  • EA Sports
    Heat and Freestyle Interactive
    Heat and Freestyle Interactive were tapped by Electronic Arts to handle advertising and marketing duties on its $20 million EA Sports account.
  • Anheuser-Busch
    Goodby, Silverstein & Partners
    Anheuser-Busch has removed Goodby, Silverstein & Partners from its agency roster.
  • ConocoPhillips
    In Review
    ConocoPhillips placed creative duties on its Conoco and 76 gasoline brands in review.
  • German National Tourist Office
    Levelwing Media
    Levelwing Media was selected by the German National Tourist Office as an online marketing agency to handle online digital media efforts, including media planning, buying and search for the Country of Germany through 2011. Billings were not released.