Accounts on the Move
Monday, March 30, 2009
  • Sprint
    Euro RSCG Chicago
    Euro RSCG Chicago has expanded its relationship with Sprint, picking up digital marketing duties for the brand. The agency is already Sprint's direct marketing agency of record.
  • T.J. Maxx
    In Review
    T.J. Maxx placed broadcast creative work on its $35 million advertising account in review. Mullen presently handles the account and will not defend.
  • SOYJOY
    DDB Worldwide
    DDB Worldwide in San Francisco has been named agency of record for SOYJOY.
  • Ketel One
    Grey
    Ketel One vodka awarded creative duties on its advertising account to Grey. M&C Saatchi previously handled the account.
  • Kaiser Permanente
    Digitas
    Kaiser Permanente tapped Digitas as its online creative and offline direct marketing agency. Campbell-Ewald continues to be Kaiser Permanente's advertising agency of record.
  • Walmart
    R/GA
    R/GA has been tasked with increasing Walmart's presence online, beginning with the company's SaveMoneyLiveBetter.com Web site.
  • Mandarin Oriental Hotel Group
    London Advertising
    London Advertising was awarded global creative chores on Mandarin Oriental Hotel Group's $10 million advertising account. M&C Saatchi International previously handled the account.
  • Vonage
    In Review
    Saatchi & Saatchi, TBWA/Chiat/Day and Enfatico are the three agencies vying for creative and media duties on Vonage's $130 million advertising account.
  • Coinstar
    Swirl
    Swirl was named agency of record for Coinstar. The agency will support Coinstar's consumer coin business in the U.S. providing overall strategic, creative and media planning services. An integrated brand campaign will focus on driving the coin line of business and is expected to launch this year.
  • GORE-TEX/New Balance
    Warschawski
    Warschawski was tapped by GORE-TEX and New Balance to execute a national marketing program for the New Balance 1520 multi-sport shoe with GORE-TEX fabric technology.