Accounts on the Move
Monday, April 6, 2009
  • Charles Schwab
    In Review
    Charles Schwab placed the media portion of its $100 million advertising account in review. Incumbent PHD will defend.
  • Various Pinnacle Foods Group brands
    Draftfcb New York and Merkley + Partners
    Pinnacle Foods Group named Draftfcb New York its agency of record for three of its brands: Hungry-Man Entrées, Mrs. Paul's Seafood and Van de Kamp Seafood. Additionally, Merkley + Partners won the Vlasic Pickles account and will continue to hold advertising responsibilities for Mrs. Butterworth's Syrup, Log Cabin Syrup, Duncan Hines Baking Mixes and Frozen Brownies and Aunt Jemima Frozen Pancakes. Hal Riney formerly handled creative for Hungry-Man, Mrs. Paul's, Van de Kamp and Vlasic.
  • Wisk
    Lowe New York
    Wisk, a Sun Products brand, awarded its $20 million advertising account to Lowe New York. The agency currently works on Sun Products' Snuggle brand. Lowe New York's first work will be a TV campaign.
  • Expedia
    In Review
    Expedia placed the creative portion of its $60 million advertising account in review. Incumbent Doner will not defend.
  • Microsoft
    JWT
    Microsoft awarded JWT creative duties for a new, unnamed, search product.
  • Honda Motor Co.
    In Review
    DDB, Doner, Deutsch Los Angeles, Hanson Dodge Creative and incumbent Dailey & Associates are the five agencies vying for Honda Motor Co.'s motorcycle account.
  • Delta
    In Review
    BBDO and Wieden + Kennedy are the two agencies left competing for Delta Air Lines' $20 million advertising account.
  • Newell Rubbermaid
    Draftfcb Chicago
    Newell Rubbermaid named Draftfcb Chicago its U.S. agency of record for its Sharpie, EXPO and Prismacolor brands. The agency's initial campaign will include print, TV, retail and digital work.
  • KeyCorp
    Sapient Interactive
    Sapient Interactive was named interactive agency of record for KeyCorp.
  • The Martin Agency
    U.S. Tennis Association
    The U.S. Tennis Association awarded The Martin Agency creative chores on its $8 million advertising account. Arnold previously handled the work.
  • Colorado AIDS Project
    Cactus
    Colorado AIDS Project selected Denver-based Cactus to develop a statewide HIV/AIDS awareness campaign.
  • Krups
    MARC USA
    Krups named MARC USA as its agency of record. The agency's marketing efforts for Krups will focus on brand positioning, media relations, tradeshows and events, along with interactive applications to engage consumers.