Accounts on the Move
Monday, April 27, 2009
  • Home Depot
    Initiative
    Incumbent Initiative was awarded Home Depot's media account and also picked up digital chores, previously handled by Digitas. The agency bested Mindshare, Carat and Zenith Optimedia for the win. The account is valued at $600 million.
  • UPS
    In Review
    UPS placed its global advertising account, estimated at $150 million, in review. The Martin Agency currently handles the domestic portion of the account and will participate in the review.
  • Sands Casino Resort
    Horizon Media
    Horizon Media was tapped to handle media planning, buying and marketing counsel for Sands Casino Resort in Bethlehem, Pennsylvania.
  • Ace Hardware
    In Review
    Ace Hardware placed creative chores on its $50 million account in review. Mars Advertising currently handles the work.
  • Ashley Furniture HomeStores
    Zimmerman
    Ashley Furniture HomeStores awarded creative and media duties on its $50 million advertising account to Zimmerman.
  • T. Marzetti Company
    Empower MediaMarketing
    Empower MediaMarketing has been assigned media planning, buying, digital strategy, creative and Web site development chores for T. Marzetti Company, the specialty food division of Lancaster Colony Corporation. Media was previously handled in-house.