Accounts on the Move
Monday, May 4, 2009
  • McKinney
    Nationwide Insurance
    Incumbent TM Advertising was eliminated from Nationwide Insurance's review of creative chores; the company awarded the work to McKinney. TM Advertising was lead creative agency for ten years.
  • Delta Air Lines
    Wieden + Kennedy
    Delta Air Lines tapped Wieden + Kennedy as its global agency of record. The account will be led by W+K New York with regional support from W+K Portland, Amsterdam and Tokyo. The account is valued at $20 million.
  • Sony PlayStation
    OMD
    Sony PlayStation awarded OMD media duties in Australia, France, Germany and Italy, following a review to consolidate work. The business is valued at $150 million.
  • TGI Friday's
    In Review
    Publicis, The Martin Agency, Doner and Cramer-Krasselt are the four agencies remaining in contention for TGI Friday's creative and media accounts. Deutsch Los Angeles previously handled the account.
  • Bristol-Myers Squibb
    In Review
    Bristol-Myers Squibb placed its $170 million media account in review. Incumbent Mindshare is defending.
  • Mike's Hard Lemonade
    Horizon Media
    Mike's Hard Lemonade awarded Horizon Media offline and online media duties on its $10 million advertising account. R.J. Palmer previously handled the work.
  • T.J. Maxx
    In Review
    Publicis, Bartle Bogle Hegarty, Lowe, Grey and GSD&M Idea City are the five agencies vying for T.J. Maxx's broadcast creative work. Mullen previously handled the account.
  • Chapman University College
    Dentsu America
    Chapman University College named Dentsu America to handle its rebranding duties. The account is valued at $8 million.
  • Galaxy Nutritional Foods
    Engauge
    Galaxy Nutritional Foods, a developer and marketer of cheese alternatives and organic foods, selected Engauge as its agency of record. The agency's Orlando office will lead the account.