Accounts on the Move
Tuesday, May 26, 2009
  • H-E-B
    LatinWorks
    LatinWorks has been awarded media buying duties for its existing client H-E-B. Since February 2007, the agency has been responsible for Hispanic creative executions and media planning.
  • Oscar Mayer, Kraft Singles and Philadelphia Cream Cheese
    mcgarrybowen
    Mcgarrybowen was awarded creative duties on three Kraft Foods brands: Oscar Mayer, Kraft Singles and Philadelphia Cream Cheese. Combined spending is estimated at $120 million. Ogilvy & Mather, Chicago previously handled the Oscar Mayer work and Nitro previously handled Kraft Singles and Philadelphia Cream Cheese. Nitro is no longer on Kraft's agency roster.
  • Mini
    BSUR
    BMW's Mini has selected BSUR in Amsterdam as its global agency.
  • Bermuda Department of Tourism
    GlobalHue
    GlobalHue has retained the Bermuda Department of Tourism advertising account. GlobalHue became the island's agency of record in 2006.
  • Nationwide
    Universal McCann and MediaCom
    Universal McCann and MediaCom are the two agencies left competing for Nationwide's $200 million media account.
  • MetroPCS Wireless
    Click Here
    Click Here, the digital arm of The Richards Group, was named digital agency of record for MetroPCS Wireless. The agency will handle all online marketing initiatives including digital creative, media buying and planning, ROI optimization, analytics and email marketing. The Richards Group has been MetroPCS's advertising agency since the brand's launch in 2001.
  • Liberty Mutual
    In Review
    Liberty Mutual has placed a portion of its digital account in review. Incumbent Hill Holliday will defend.
  • Durex
    Saatchi & Saatchi Wellness
    Saatchi & Saatchi Wellness was awarded domestic advertising duties for Durex condoms. Fitzgerald + Co. previously handled the account.