Monday, June 1, 2009
- In Review
Wendy's placed its creative and media accounts in review. Kirshenbaum Bond + Partners is the creative incumbent and MediaVest is the media incumbent. - Universal McCann
BMW tapped Universal McCann to handle its U.S. media account, estimated at $200 million. The agency bested incumbent GSD&M Idea City for the win. - Moroch Partners
The Western Union Company tapped Moroch Partners to handle creative development and media planning and buying for the U.S. general market. - Lowe
Zicam tapped Lowe to handle its $50 million advertising account. McCann Erickson previously handled the work. - Venables Bell & Partners
ConocoPhillips awarded U.S. creative work on its Conoco and 76 gas station brands to Venables Bell & Partners. FKM previously handled the work. Combined work is estimated at $40 million. - TDA Advertising & Design
Chobani Greek Yogurt tapped TDA Advertising & Design as its first advertising agency of record. An undisclosed budget will go to non-broadcast media, targeting active adults. First work will break in August. The agency bested Gotham and Agent16 for the win. - Berlin Cameron United
Modell's tapped Berlin Cameron United to handle creative duties on its advertising account. - Nelson Schmidt
Adhesive and sealant manufacturer, Bostik selected Nelson Schmidt as its agency of record, following a review. The agency will provide branding, advertising, public relations, direct mail, research and tradeshow support for Bostik's Non-woven, Tape & Label and Construction & Industrial divisions. - GSD&M Idea City
Ace Hardware awarded creative duties on its $40 million advertising account to GSD&M Idea City. Mars Advertising previously handled the work. - Mediassociates
Mediassociates was awarded media planning and buying chores on Cessna's estimated $3 million account. - In Review
Goodby, Silverstein & Partners; 180; and Saatchi & Saatchi are the three agencies left competing for creative and media duties on Kayak's estimated $40 million account.
