Accounts on the Move
Monday, June 22, 2009
  • Nokia
    Carat
    Nokia named Carat as its lead global media planning and buying agency. MediaCom previously handled the account, estimated at $500 million. Carat bested Zenith Optimedia for the win.
  • H&R Block
    DDB
    H&R Block moved creative chores on its $130 million account to DDB. Campbell Mithun previously handled the work.
  • Toy State
    Allen & Gerritsen
    Toy State, a manufacturer of lights and sound motorized toys, named Allen & Gerritsen as its agency of record. The agency will handle retail, digital and television work.
  • Aprica
    McKinney
    Aprica, manufacturer of strollers, car seats and other children's products, tapped McKinney to lead brand expansion efforts across the U.S., Europe and Asia, and develop a global Web site. The company is owned by Newell Rubbermaid and headquartered in Osaka, Japan. The agency will also provide marketing communications for global campaigns that will incorporate both traditional and emerging media.
  • Miami Dolphins
    Arnold
    The Miami Dolphins tapped Arnold to handle creative chores on its advertising account.
  • Coda Automotive
    Droga5
    Droga5 was named agency of record for Coda Automotive.
  • National Football League
    Grey
    The National Football League selected Grey to handle a branding assignment.
  • Western Union Company
    TBA Global
    The Western Union Company selected TBA Global as its agency of record for its Mobile Business unit. TBA Global will develop consumer-based strategy and creative to build awareness for the Western Union Mobile Money Transfer service. In addition, the agency will support several other projects under the Mobile Business unit umbrella.