Accounts on the Move
Monday, July 13, 2009
  • Heineken Lager and Heineken Premium Light
    Euro RSCG New York
    Euro RSCG New York was named agency of record for Heineken Lager and Heineken Premium Light. Wieden + Kennedy previously handled the work, estimated at $110 million.
  • Cruzan Rum
    Fallon Worldwide
    Beam Global awarded work on its Cruzan Rum brand to Fallon Worldwide.
  • Yellow Tail
    The Burns Group
    W.J. Deutsch and Sons tapped The Burns Group to handle U.S. advertising duties on its Yellow Tail, Yellow Tail Reserve and Yellow Tail Sparkling brands, following a review. The account, valued at $10 million, was previously handled by Cramer-Krasselt New York.
  • Morton Hospital and Medical Center
    Strategis
    Morton Hospital and Medical Center named Strategis as its agency of record. Commonwealth Creative previously handled the account. Billings were not released.
  • Mannatech Incorporated
    Moroch | PR
    Moroch | PR was named PR agency of record for global wellness provider, Mannatech Incorporated.
  • Sonny’s Bar-B-Q
    Engauge
    Sonny's Bar-B-Q named Engauge as its agency of record. The agency will handle creative, media planning and buying, interactive, social media and account management services.