Accounts on the Move
Monday, July 27, 2009
  • Corona Light
    Publicis
    Corona Light and Publicis have parted ways after one month, citing a possible conflict of interest on Publicis' part.
  • Les Schwab Tire Centers
    Publicis in the West
    Les Schwab Tire Centers selected Publicis in the West as its agency of record. The agency will be responsible for refining the Les Schwab brand positioning and developing creative. Digital media buying and planning will be handled by sister company, Optimedia Seattle. Publicis in the West was one of four agency finalists competing for the business. The search was conducted internally from the Les Schwab headquarters in Bend, OR.
  • Vanguard Group
    In Review
    Vanguard Group placed its advertising account in review. Y&R Brands currently handles the work.
  • LevLane
    Beneficial Bank
    Beneficial Bank named LevLane as its public relations agency of record, adding community relations, social media relations and traditional media relations to LevLane's existing responsibilities as advertising agency of record. The total advertising and marketing budget is now estimated at $1-2 million.