Accounts on the Move
Monday, August 10, 2009
  • Groupe Danone
    In Review
    Groupe Danone placed its global media account, valued at $500 million, in review. MPG handles U.S. media chores.
  • Amazon.com
    Berlin Cameron United
    Amazon.com awarded Berlin Cameron United creative duties on its estimated $4 million advertising account.
  • General Motors
    In Review
    General Motors placed its pan-European media account, estimated at $700 million, in review. Aegis Media currently handles the account; their existing contract expires at the end of the year.
  • Monster.com
    OMD
    Monster.com tapped OMD to handle its media planning and buying duties. Mediaedge:cia previously handled the account.
  • Taco Bell
    R/GA
    Taco Bell named R/GA as its lead digital agency.
  • Waterford, Wedgwood and Royal Doulton
    Gotham
    Waterford, Wedgwood and Royal Doulton brands awarded global creative duties to Gotham and global media work to ID Media.
  • Bell Helicopter
    Team Detroit
    Bell Helicopter awarded Team Detroit creative and media duties on its $1 million account. TM Advertising previously handled the account.
  • BMW of Ridgefield
    Mintz & Hoke
    BMW of Ridgefield, Conn. has appointed Mintz & Hoke as its broadcast media agency. The new assignment includes both media planning and buying and billings were not disclosed.
  • Mercedes-Benz Canada
    FUSE Marketing Group
    Mercedes-Benz Canada named FUSE Marketing Group as its CRM agency of record.
  • DunnWell
    The Republik
    Business facility life safety services provider DunnWell named The Republik as its first-ever agency of record. Advertising was previously created in-house. A budget of $.5 million will go to print, Web site development, and direct online and mail marketing, targeting large corporations maintaining consumer storefronts.