Accounts on the Move
Monday, August 17, 2009
  • Volkswagen of America
    In Review
    Volkswagen of America placed its advertising account, valued at $220 million and currently handled by Crispin Porter + Bogusky, in review.
  • Beck's
    Publicis New York and Publicis Modem East
    Anheuser-Busch InBev awarded Publicis New York and Publicis Modem East its global advertising assignment for Beck's. Publicis New York will be the global lead agency working in partnership with Publicis Modem East as the global digital lead.
  • Land O'Lakes
    OLSON
    Land O'Lakes tapped OLSON as its corporate agency of record.
  • Powermat
    Maxus
    Maxus was awarded media responsibilities in the U.S. and the U.K. for Powermat, a wireless charging system that eliminates the need for multiple chargers. The agency won strategic planning, implementation and digital responsibilities following a multi-agency review. The agency's work will begin with the product's fall launch via a multimedia marketing effort.
  • Mattel
    Young & Rubicam
    Young & Rubicam was awarded additional creative work for Mattel, adding brands such as Polly Pocket, Disney Princess, Holly Hobbie & Friends and Beauty Cuties, among others. Ogilvy & Mather previously handled the work.
  • Hitachi America
    Gotham
    Hitachi America shifted creative chores on its $20 million advertising account from McCann Erickson San Francisco to Gotham New York. In addition, media work shifted from the San Francisco office of Initiative to the agency's New York office.
  • Microsoft
    Crispin Porter + Bogusky
    Crispin Porter + Bogusky was awarded creative work on Microsoft Window's phone account. McCann Erickson previously handled the work.
  • Zappos.com
    In Review
    Mullen Boston, CHI & Partners and Draftfcb San Francisco are the three agencies vying for creative duties on Zappos.com's $7 million advertising account.
  • Suave
    Droga 5
    Unilever moved digital work for its Suave brand from OgilvyOne to Droga 5.
  • Sun Life Financial
    The Martin Agency
    The Martin Agency was tapped by Sun Life Financial to create a national marketing campaign.