Accounts on the Move
Monday, October 19, 2009
  • Coty
    In Review
    Coty placed its global media account, valued at $285 million, in review.
  • Hoodoo Spirits
    Mullen
    Mullen has been named the first agency of record for Hoodoo Spirits. The agency will handle creative, digital, media, analytics, PR, product design and naming for the company.
  • Citizens Bank
    In Review
    Citizens Bank placed creative work on its $10 million advertising account in review. Incumbent Arnold will defend.
  • Rexall
    zig
    Zig has been named agency of record for Rexall, Canada's second-largest chain of drugstores operating under the Rexall, Rexall Pharma Plus, IDA and Guardian brands. The agency will handle strategic planning and both online and offline marketing initiatives.
  • Pershing
    Looney Advertising
    Pershing, a subsidiary of The Bank of New York Mellon Corporation, has added Looney Advertising to its ValueAlliance division. Looney will be a resource for strategic and creative development, branding, media planning, Web development, direct marketing, guerrilla marketing and production.
  • Viagra
    Rapp
    Rapp was awarded CRM and online work for Pfizer's Viagra brand.
  • EAS
    McKinney
    EAS, a sports nutrition brand, named McKinney as lead agency on its $20 million advertising account.