Monday, November 9, 2009
- MPG
MPG was awarded a large portion of Hyundai-Kia's international media work. The agency bested ZenithOptimedia and K360 for the win, estimated at $300 million. - In Review
Holiday Inn placed its global creative account in review. Vying for the account are DDB, JWT and McCann Erickson. - In Review
Ikea placed its U.S. creative account in review, in an effort to integrate its general market and Hispanic accounts. Deutsch New York handles general market chores and Anita Santiago Advertising handles Hispanic work. - In Review
Panasonic placed its U.S. creative account in review. Kirshenbaum Bond Senecal & Partners currently handles creative work on the $40 million advertising account. - Euro RSCG China
Samsung Mobile awarded Euro RSCG China creative work for new product launches. Work was previously handled in-house. - In Review
Cadillac has trimmed the number of agencies competing for its creative work down to six: Publicis; Bartle Bogle Hegarty; DDB Chicago; Gotham; The Martin Agency; and McKinney. - Brunner
Brunner was named agency of record for Bob Evans Restaurants and Food Products, following a review. The multimillion-dollar account consists of rebranding efforts and programs for the food products division. - TBWA/China
TBWA/China was awarded advertising duties on Pfizer's Centrum multivitamin brand. The account is valued at $10 million. - Leo Burnett
Kellogg Co. consolidated creative chores on selected brands in Europe and Latin America from JWT to Leo Burnett. - In Review
Draftfcb, Mullen, Grey, Ogilvy & Mather and Young & Rubicam are the five agencies competing for creative chores on Citizens Bank's $12 million advertising account. - Media Works
Van Tuyl Automotive Group tapped Media Works to handle media research, planning and buying for its 75 dealerships throughout the United States. The account is valued at $30 million. - Wirestone
A.C. Moore Arts & Crafts tapped Wirestone as its digital agency of record. Billings were not disclosed.
