Accounts on the Move
Monday, November 23, 2009
  • Crown Imports
    Horizon Media
    Crown Imports awarded Horizon Media all media planning and buying business across the company's entire portfolio, including Corona Extra, Modelo Especial, Corona Light, Negra Modelo, Pacifico, St. Pauli Girl and Tsingtao. The business, which excludes out-of-home media, will be managed out of Horizon's Los Angeles office.
  • VF Imagewear
    OLSON
    Red Kap work wear brand chose OLSON as its agency of record to handle holistic marketing efforts.
  • Mead Johnson Nutrition
    Saatchi & Saatchi and Digitas
    Mead Johnson Nutrition awarded Saatchi & Saatchi and Digitas U.S creative and media duties on its Enfamil brand.
  • Allianz Group
    Grey London
    Grey London was awarded global work for Allianz Group. BBDO Germany previously handled the account, estimated at $100 million.
  • Crocs
    Cramer-Krasselt
    Crocs named Cramer-Krasselt as its global agency of record, marking the first time the company has consolidated all of its advertising, media, digital and public relations with one agency. Cramer-Krasselt's Chicago office will handle brand strategy, creative, interactive, online, media planning and buying and public relations.
  • Cadillac
    In Review
    Bartle Bogle Hegarty, The Martin Agency and Publicis are the three remaining agencies remaining in competition for Cadillac's creative account, previously handled by Modernista.
  • Ikea
    mediaedge:cia
    Mediaedge:cia successfully retained Ikea's $95 million U.S. media planning and buying account. In addition, Ikea's UK media work shifted from Mediacom to Vizeum.
  • Wilson Baseball/Softball
    Borders Perrin Norrander
    Wilson Baseball/Softball has named Borders Perrin Norrander as its agency of record. The agency and its digital arm, Pollinate Media, will serve as Wilson's primary strategic planning, creative and media buying agency with executions across all media channels including online, mobile and breaking technologies.
  • Esurance
    Duncan/Channon
    Duncan/Channon was awarded creative work on Esurance's $70 million advertising account.
  • BBC Worldwide
    Zenith Optimedia
    Zenith Optimedia was appointed global media agency for BBC Worldwide. The account is valued at $50 million. PHD previously handled the account.
  • Bob Evans Restaurants
    Brunner
    Bob Evans Restaurants tapped Brunner to handle its creative and media work.
  • The Cable & Telecommunications Association for Marketing
    OMD
    The Cable & Telecommunications Association for Marketing hired OMD to handle its media planning and buying work, estimated at $40 million.
  • Belvedere Vodka
    Arnell
    Arnell was awarded U.S. creative work on Belvedere Vodka's $15 million advertising account. Berlin Cameron United previously handled the account.