Accounts on the Move
Monday, November 30, 2009
  • Reckitt Benckiser
    Havas Media and Zenith Optimedia
    Reckitt Benckiser consolidated its $1.3 billion global media account with Havas Media and Zenith Optimedia.
  • KraftMaid Cabinetry
    OLSON
    KraftMaid Cabinetry selected OLSON as its agency of record after a national review. OLSON will develop and execute strategy, advertising, PR and interactive for the company.
  • JetBlue
    In Review
    JetBlue has parted ways with its creative agency, JWT. In addition, the airline has placed creative, online and media work in review.
  • Volkswagen
    DDB China
    DDB China was awarded creative work on Volkswagen's Passat brand.
  • Sizzler
    KSL Media
    Sizzler restaurants awarded KSL Media its media chores, valued at $13 million. Initiative previously handled the account.
  • Pizza Hut
    In Review
    Gotham and The Martin Agency are the two agencies left competing for creative duties on Pizza Hut's $275 million advertising account.
  • FairPoint Communications
    Garrand and The VIA Group
    FairPoint Communications selected Garrand and The VIA Group to help with its marketing and communications activities in northern New England. Garrand will work on medium/large business marketing initiatives including overall branding and collateral development. VIA will focus its marketing activities on the residential customer, small business and social media segments.