Accounts on the Move
Monday, January 11, 2010
  • Cadillac
    BBH
    Cadillac tapped BBH to handle creative chores on its $240 million advertising account. Modernista! previously handled the account.
  • Mitsubishi Motors North America
    In Review
    Mitsubishi Motors North America placed its $200 million advertising account in review. Incumbent agency Traffic will not defend.
  • Chipotle Mexican Grill
    Compass Point Media
    Compass Point Media was named media agency of record for Chipotle Mexican Grill. The assignment will include media planning and buying for all advertising media in support of Chipotle's 900 restaurants nationwide. Butler, Shine, Stern and Partners previously handled the media account and continues to handle creative work for Chipotle.
  • Chrysler Group
    Various agencies
    Chrysler Group selected Fallon as creative agency of record for its Chrysler brand. In addition, Wieden + Kennedy was tapped as creative agency of record for the Dodge brand; GlobalHue was named creative agency of record for Jeep and creative chores for the Ram Truck will be handled by The Richards Group.
  • Land O'Lakes Dairy
    Colle+McVoy
    Colle+McVoy was named digital agency for Land O'Lakes Dairy Foods Division. The agency will manage the consumer Web site, including strategy, creative, production and development.
  • Group Health Cooperative
    McCann Erickson
    Group Health Cooperative, a consumer-governed, nonprofit health care system that coordinates care and coverage for individuals in Washington and Idaho, awarded its advertising account to McCann Erickson Los Angeles. TM Advertising in Seattle previously managed the account.
  • Zicam
    Cramer-Krasselt
    Matrixx Initiatives named Cramer-Krasselt agency of record for its Zicam brand. C-K's Phoenix office will handle brand strategy, creative, digital and consumer engagement. Media duties remain with Initiative. The account is estimated at $50 million. First work will launch in April.
  • Vibram
    Nail Communications
    Vibram named Nail Communications to assist in the launch of a new Vibram FiveFingers product, scheduled to debut in March. The Nail team will launch the new product via a microsite dedicated to the concept of barefoot running.
  • Heineken USA
    Euro RSCG
    Heineken USA awarded Euro RSCG additional digital work, this time for Heineken and Heineken Light brands.
  • Various accounts
    Horizon Media
    Horizon Media was tapped to handle media buying and planning duties for three brands: Amerifit, a health and wellness company; FreshPret, a company that markets fresh, refrigerated dog food; and Qdoba Mexican Grill.
  • George Foreman
    Zimmerman Advertising
    Zimmerman Advertising was named agency of record for the George Foreman household appliance account, valued at $30 million.
  • Lee Jeans
    Barkley
    Lee Jeans awarded its e-commerce business, Lee.com, to Barkley, without a review. Barkley has served as Lee Jeans' public relations AOR for nine years. Olson, Minneapolis, previously handled the account.
  • Pilgrim's Pride
    The Richards Group
    Pilgrim's Pride, a provider of healthy food products, selected The Richards Group as its retail agency of record. The agency will handle rebranding, marketing planning, in-store promotion, and online and offline communications. Creative is expected to launch in the first quarter of 2010.