Accounts on the Move
Monday, January 18, 2010
  • Aflac
    Fitzgerald & Co.
    Aflac has parted ways with its media buying and planning agency, Fitzgerald & Co.
  • Quiznos
    WONGDOODY
    Quiznos named WONGDOODY as its agency of record. WONGDOODY will handle TV, radio, print, outdoor advertising and social media chores on the $50 million advertising account.
  • 1-800-OK Cable
    Gotham
    1-800-OK Cable tapped Gotham to handle creative chores on its $13 million advertising account.
  • RadioShack
    In Review
    RadioShack placed its $215 million media account in review. Incumbent Carat will defend.
  • CVS
    In Review
    CVS placed its $90 million advertising account in review. Hill Holliday currently handles the account and will defend.
  • Wrigley's Extra
    In Review
    Wrigley's Extra gum placed creative chores for its $18 million advertising account in review. Energy BBDO and incumbent DDB are vying for the work.
  • Jim Beam
    StrawberryFrog
    StrawberryFrog was awarded creative chores on Jim Beam's $6 million advertising account. Energy BBDO previously handled the account.
  • Banfield, The Pet Hospital
    Bernstein-Rein
    Bernstein-Rein Advertising was selected to handle the branding efforts for Banfield, The Pet Hospital. The agency's work for will launch in the first quarter of 2010.
  • Alliance Laundry Systems
    Nelson Schmidt
    Alliance Laundry Systems selected Nelson Schmidt as its agency of record, following a review. The agency will handle brand planning and development, research, advertising, media, public relations, direct marketing, interactive, sales support, events and promotions. Previously, the company managed marketing efforts in-house with agencies enlisted on a project-by-project basis. The account is worth $2.5 million.
  • Target
    HUGE
    Target hired HUGE to handle the design and strategy for its revamped Target.com Web site.
  • Northwestern Mutual
    Olson
    Northwestern Mutual awarded Olson creative duties on its $10 million advertising account. Downtown Partners previously handled the account.
  • Dentovations
    Proverb
    Dentovations, a manufacturer of tooth whitening products, tapped Proverb as its first agency of record to launch Whiten Up! in the United States and Canada. Billings were not released.
  • Fairmount Park Conservancy
    LevLane
    Following a month-long review, the Fairmount Park Conservancy named LevLane as its agency of record. Previous advertising and public relations were handled on a project basis by various agencies. LevLane will develop an overall brand positioning via print, broadcast, social media, online and direct mail advertising, plus public relations, Web site development and collateral.