Accounts on the Move
Monday, February 1, 2010
  • L.L. Bean
    GSD&M Idea City
    L.L. Bean awarded GSD&M Idea City media planning and buying chores on its $20 million account. The agency already handles creative duties. Mediaedge:cia previously handled the media work.
  • Florida Citrus Commission
    BBDO Atlanta
    The Florida Citrus Commission named BBDO Atlanta as advertising agency of record for the Florida Department of Citrus and Florida citrus industry. The Richards Group previously handled the account, valued at $20 million.
  • Mike's Hard Lemonade
    Arnold Worldwide
    Mike's Hard Lemonade tapped Arnold Worldwide to handle creative work on its $9 million advertising account. Amalgamated previously handled the work.
  • Hoveround
    Mercury Media
    Mercury Media has been named advertising agency of record by Hoveround Corporation, manufacturer of personal mobility vehicles. The agency is responsible for all aspects of direct response television advertising media buying for the company. The account is estimated at $22 million.
  • Mizuno
    BooneOakley
    Mizuno named BooneOakley as advertising agency of record, following a three-month review. Initial work, breaking in fall 2010, will combine traditional and online media in an effort to attract sports enthusiasts who may be new to the Mizuno brand. Spending was not released.
  • Aviva
    Zenith Optimedia
    Zenith Optimedia was awarded Aviva's global traditional and digital media planning and buying account, estimated at $250 million.
  • Alberto-Culver Co.
    In Review
    Alberto-Culver Co. placed its global media and creative accounts in review.
  • IKEA
    Mediaedge:cia
    Mediaedge:cia has successfully retained media planning and buying duties for IKEA in China, following a review.
  • Hertz Rent2Buy
    Atmosphere Proximity
    Atmosphere Proximity picked up all creative duties for Hertz Rent2Buy. The agency has served as interactive agency of record for the Hertz Corporation since 2007. OMD and Resolution Media will handle media chores.
  • Amway
    GroupM China
    Amway awarded GroupM China its TV media buying account, estimated at $200 million. OMD China previously handled the work.
  • CenturyLink
    Butler/Till
    Butler/Till has been named media agency of record for CenturyLink, a telecommunications firm recently formed by the merger of CenturyTel and Embarq. The account is estimated at $25 million.