Accounts on the Move
Monday, February 15, 2010
  • Revlon
    MediaCom
    Revlon shifted its U.S. media buying and planning account from Carat to MediaCom without a review. The account is valued at $100 million.
  • Bayer
    Omnicom Group and WPP
    Bayer consolidated its global advertising account, valued at $850 million, with Omnicom Group and WPP.
  • Dow Chemical Company
    Draftfcb Chicago
    The Dow Chemical Company has named Draftfcb Chicago agency of record for Dow Solar Solutions. While the agency has served as agency of record for the Dow corporate account for nearly four years, this represents the first assignment for one of Dow's business units.
  • Marshalls
    LatinWorks
    LatinWorks was named Hispanic agency of record for Marshalls. Initial work is expected to break this spring. General market work is currently handled by sister Omnicom agency, GSD&M Idea City.
  • ConocoPhillips
    KSL Media
    KSL Media was awarded ConocoPhillips' U.S. media planning and buying chores. FMK previously handled the work.
  • Baskin-Robbins
    22squared
    Baskin-Robbins awarded 22squared creative chores on its $10 million advertising account. Cliff Freeman and Partners previously handled the account.
  • Coty
    Laird + Partners
    Coty tapped Laird + Partners to handle global creative chores on three of its brands: Sally Hansen, La Cross and N.Y.C. New York Color.
  • Patron
    In review
    Patron Spirits placed creative chores for its $40 million advertising account in review. The incumbent, The Richards Group, is not expected to defend.
  • Soave Automotive Group
    Bernstein-Rein
    Soave Enterprises shifted agency of record duties for its automotive group to Bernstein-Rein without a review. Scope of services will include creative, media, digital, database analytics, and events and promotions for Aristocrat Motors, Mercedes-Benz of Kansas City, Independence Honda and Mercedes-Benz of Progress Point. Muller Bressler + Brown previously handled the account.