Accounts on the Move
Monday, May 3, 2010
  • JetBlue
    Mullen
    Mullen was named creative and media agency of record for JetBlue. JWT previously handled creative duties and Mediacom handled media chores. Mullen was tasked to create TV, print, outdoor, digital, radio, social and non-traditional advertising for the brand.
  • L'Oreal
    Universal McCann
    L'Oreal USA's consumer products division consolidated its media buying account with incumbent Universal McCann. The agency bested Zenith Optimedia, the other incumbent on the account, for the win, valued at $700 million.
  • Baby Magic
    The Richards Group
    Baby Magic, a manufacturer and marketer of baby products, awarded The Richards Group brand advertising duties, which will include creative and strategic planning. The agency's first assignment will be the execution of a national magazine campaign in the fall.
  • Weight Watchers
    Horizon Media
    Weight Watchers awarded Horizon Media its $70 million U.S. media buying and planning account. Mediaedge:cia previously handled the account.
  • Krispy Kreme
    Intermark Group
    Krispy Kreme tapped Intermark Group to handle its interactive duties.
  • Second Cup
    zig
    Second Cup, Canada's largest specialty coffee franchise, named zig as its agency of record, following a review. The agency will handle brand and promotional activity, with work launching in the fall of 2010.
  • The Hotel Veritas
    Proverb
    The Hotel Veritas, scheduled to open on Remington Street in Harvard Square this spring, named Proverb as its agency of record. Billings were not disclosed. The agency will create a corporate identity for the hotel including signage, stationary, marketing support material, interior design elements as well as print, OOH and broadcast advertising.
  • Various clients
    Allen & Gerritsen
    Allen & Gerritsen was awarded five new wins in the first quarter of 2010. Dun & Bradstreet, Health Dialog, WBUR, Digital Globe and Hal Luftig, Inc, a Broadway production company, round out the new clientele.