Accounts on the Move
Monday, May 10, 2010
  • Johnson & Johnson
    In review
    Johnson & Johnson placed global creative chores for its baby products in review.
  • CVS
    Mindshare
    Mindshare was awarded media buying and planning duties on CVS' $90 million media account. Hill Holliday previously handled the work.
  • RadioShack
    Mindshare
    RadioShack tapped Mindshare to handle its media planning and buying account, valued at $150 million. Carat previously handled the account.
  • U.S. Office of National Drug Control Policy
    Draftfcb
    Draftfcb successfully retained lead agency duties for the U.S. Office of National Drug Control Policy account. The new contract runs for five years and in addition, the agency picked up digital work on the account.
  • Humana
    Omnicom Group
    Humana insurance tapped various Omnicom agencies to handle media, creative, digital and direct marketing work. PHD will handle media work while Rapp will handle creative.
  • YellowPages.com
    Butler Shine Stern & Partners
    Butler Shine Stern & Partners was awarded creative chores for YellowPages.com. GSD&M Idea City previously handled the account, valued at $50 million.
  • University of Pittsburgh Medical Center
    Grey New York
    Grey New York was awarded creative and media chores for University of Pittsburgh Medical Center.
  • Dockers
    OMD
    OMD was awarded digital media chores for Dockers. Razorfish previously served as Docker's digital agency.
  • 2010 Tony Awards
    Fathom Communications
    Fathom Communications has been selected to handle all creative marketing duties for the 2010 Tony Awards, following a review.
  • Pacific Life
    Engine Company 1
    Pacific Life, a provider of life insurance products, annuities, and mutual funds, tapped Engine Company 1 as its creative agency of record. The agency is developing a network and cable television campaign, slated to launch in the fall. Media buying remains with Mediaspot, Pacific Life's media agency for more than 19 years. Spending is undisclosed.