Accounts on the Move
Monday, May 17, 2010
  • Verizon FiOS
    McCann Erickson
    McCann Erickson successfully retained creative chores on Verizon FiOS.
  • Red Lobster
    In review
    Red Lobster placed its creative and media planning accounts in review. Incumbent The Richards Group will not defend.
  • Sears Holdings
    Digitas
    Sears Holdings moved its digital media planning and buying account from MediaContacts to Digitas.
  • Cadbury
    Publicis Groupe
    Kraft consolidated media buying chores on Cadbury brands' $120 million account with Publicis Groupe. Horizon Media previously handled the work.
  • Nestle
    OgilvyOne
    Nestle USA awarded OgilvyOne digital work on its Wonka candies. Studiocom previously handled the work.
  • Arizona Lottery
    E.B. Lane
    Arizona Lottery awarded its five-year advertising contract to E.B. Lane. Riester-Robb previously handled the account.
  • Illegal Pete’s
    Cactus
    Illegal Pete's hired Cactus as agency of record to grow the company's brand and promote its unique style of healthy mission-style food.