Accounts on the Move
Tuesday, June 1, 2010
  • Porsche
    Omnicom Media Group
    Porsche awarded its global media chores, estimated at $80 million, to Omnicom Media Group.
  • MetLife
    In review
    MetLife placed its creative and media accounts in review. Young & Rubicam handles creative and Mediaedge:cia currently handles media chores. The advertising account is estimated at $50 million.
  • Aflac
    MediaVest and Digitas
    Aflac awarded MediaVest and Digitas its traditional and digital media buying and planning accounts, respectively. The agencies bested MPG for the win. The accounts are valued at a combined $70 million.
  • Martini
    David & Goliath
    Martini tapped David & Goliath as its U.S. agency of record, tasked to handle strategy and creative, ranging from TV, digital, print and outdoor, for MARTINI Asti sparkling wine.
  • Church's Chicken
    Kirshenbaum Bond Senecal + Partners
    Trend Influence, the Atlanta unit of Kirshenbaum Bond Senecal + Partners, was awarded creative chores on Church's Chicken's $25 million advertising account. The Cartel Group previously handled the account.
  • Prudential Financial
    In review
    Prudential Financial placed its U.S. advertising account, estimated at $85 million, in review.
  • OneRiot
    Relish Studio
    Digital agency Relish Studio was tapped to develop ad programming for realtime search engine OneRiot, without a review.
  • Diamond Foods
    In review
    Diamond Foods placed its creative account in review, parting ways with its lead agency, Goodby, Silverstein & Partners.
  • AMC
    In review
    AMC placed its media buying and planning account in review. In addition, the network is looking for an agency to handle strategic positioning.
  • Accenture
    In review
    Accenture placed creative chores for its $40 million account in review. Young & Rubicam currently handles the account.
  • Blockbuster
    Euro RSCG
    Blockbuster moved its advertising account from DDB to Euro RSCG.
  • Lambert-St. Louis International Airport
    Boxing Clever
    Lambert-St. Louis International Airport awarded Boxing Clever its three-year, $1.7 million contract.
  • Sports Authority
    In review
    Sports Authority placed creative and media chores on its $40 million advertising account in review. Post Central currently handles creative work and Deutsch handles media duties.