Accounts on the Move
Monday, June 21, 2010
  • Mazda
    In review
    A series of WPP agencies were awarded Mazda's North American creative account, previously handled by Doner.
  • Sanofi-Aventis
    In review
    Pharmaceutical company Sanofi-Aventis placed its global media planning and buying account, estimated at $450 million, in review. Zenith Optimedia currently handles the work.
  • Coty
    RAPP
    RAPP was tapped by Coty Inc. to lead its global digital marketing initiatives for its Sally Hansen brand and for its licensed Guess, Halle Berry, Beckham and Playboy brands. RAPP's New York office will lead the marketing efforts, collaborating with its Paris office to service the global account.
  • American Egg Board
    Starcom
    Starcom was awarded media planning and buying chores for the American Egg Board's $12 million account. MediaCom previously handled the work.
  • Aetna
    Arnold
    Aetna tapped Arnold as its lead creative agency, besting Bartle Bogle Hegarty for the win.
  • Juicy Couture and kate spade new york
    PGR Media
    PGR Media has been selected to handle media strategy, buying and planning for Liz Claiborne brands Juicy Couture and kate spade new york.
  • Amnesty International
    TBA Global
    Amnesty International USA has selected TBA Global as agency of record to promote its 50th anniversary in 2011. The agency will manage all strategy, creative and marketing around the 50th anniversary initiative including media, digital and live experiences.
  • United Football League
    BBDO New York
    The United Football League selected BBDO New York as its marketing and advertising partner.
  • National Journal
    Arnold
    National Journal tapped Arnold to handle its $3 million advertising account.
  • Aspen Dental
    Dailey
    Aspen Dental Management appointed Dailey as its advertising agency of record. The agency will handle marketing strategy, digital and advertising services, as well as media planning and buying.