Accounts on the Move
Monday, July 19, 2010
  • Denny's
    Goodby, Silverstein & Partners
    Denny's has parted ways with its agency, Goodby, Silverstein & Partners.
  • Travelers
    MediaCom
    Travelers insurance awarded MediaCom its $100 million media planning and buying accounts, without a review.
  • The Cosmopolitan of Las Vegas
    Fallon
    Fallon was named advertising agency of record for The Cosmopolitan of Las Vegas, a resort opening in December 2010. The agency will handle strategic planning and creative and connection plan development.
  • Zimride
    Colle+McVoy
    Zimride, an online rideshare community, named Colle+McVoy as its agency of record. The agency will handle strategic planning, identity design, advertising, media planning, online marketing, social marketing, promotional materials and public relations.
  • Lifetime Entertainment
    Horizon Media
    Lifetime Entertainment tapped Horizon Media to handle its traditional and digital media buying and planning duties. Mediacom previously handled the work.
  • Sprite
    Isobar
    Sprite named Isobar as its global digital agency of record.
  • Florida Department of Health
    Alma DDB and OMD
    Alma DDB and OMD were awarded Florida's Tobacco Free Florida anti-smoking project. The agencies will handle creative and media planning and buying.
  • Mamas & Papas
    Mullen
    UK parenting brand, Mamas & Papas, tapped Mullen Boston to launch its brand in the U.S. this autumn.
  • OneRoof Energy
    NYCA
    NYCA was hired by OneRoof Energy to build a long-term marketing strategy as well as create digital materials to support its builder program launch.