Accounts on the Move
Monday, July 26, 2010
  • Virgin Mobile
    Mother New York
    Mother New York has won back creative chores on the $85 million Virgin Mobile advertising account. Using the new tagline "Welcome to the Crazy Life," the campaign includes TV, print, outdoor, digital and social media elements. Mother previously handled the account in 2006.
  • Bauducco Foods
    Young & Laramore
    Young & Laramore was named agency for Bauducco Foods, a manufacturer of baked goods in Brazil and worldwide manufacturer of panettone. The agency will launch Bauducco Panettone in the U.S. in November.
  • Southern Comfort
    Bridge Worldwide
    Wine & spirits company Brown-Forman selected Bridge Worldwide as digital agency of record for its Southern Comfort brand.
  • Volkswagen Latinoamerica
    Tribal DDB Latina
    Tribal DDB Latina has won Volkswagen Latinoamerica's digital regional account. With this win, DDB Latina expands its relationship with Volkswagen in Latin America, where DDB offices in Mexico, Argentina, Guatemala and El Salvador already work with the brand.
  • John Muir Health
    Duncan/Channon
    John Muir Health, a Bay Area health care provider, awarded Duncan/Channon creative duties. The agency already handles media planning chores.