Accounts on the Move
Tuesday, August 3, 2010
  • Orbitz
    Optimedia US
    Orbitz tapped Optimedia US to handle its offline media chores in North America. Orbitz continues to manage its online media buys internally. Optimedia US replaces Mullen's MediaHub division that took over the business in mid-2008. Orbitz instituted the review due to a conflict within MediaHub's client roster. BBDO New York handles creative chores for Orbitz.
  • Diageo
    In review
    Diageo placed its $130 million U.S. media planning and buying account in review. MediaCom currently handles the work and will defend.
  • Alberto Culver
    Maxus
    Alberto Culver tapped Maxus to handle its U.S. media account, estimated at $125 million. Carat previously handled the account.
  • H&R Block
    Fallon
    Fallon was named lead creative agency for H&R Block's $150 million advertising account. DDB previously handled the account.
  • Travelocity
    In review
    Travelocity placed its $70 million advertising account in review. Creative incumbent McKinney will not defend. OMD and OMG Direct handle media chores and plan to defend.
  • Emirates
    StrawberryFrog
    Emirates Airline tapped StrawberryFrog to develop a new brand platform to reflect the airline's ambition to become a larger, global brand. The account will be managed out of StrawberryFrog's Amsterdam office.
  • Omnicom team
    Johnson & Johnson
    An Omnicom team led by BBDO has been selected to handle global creative chores on Johnson & Johnson's baby product line.
  • Activate Drinks
    WONGDOODY
    WONGDOODY won the Activate Drinks account. The agency will be creating retail, trade and consumer campaigns, spanning print and online advertising, in-store, packaging design, social media and digital initiatives. Activate is currently sold in Arizona, California, Hawaii, Vermont, New Hampshire, Massachusetts and Nevada, and plans to roll out nationally by the end of the year. Estimated billings will be $7 - 10 million.
  • TGI Friday's
    Pohmedia
    TGI Friday's awarded Pohmedia lead media duties on its $50 million advertising account, partnering with Horizon Media for buying chores.
  • TELETOON Canada
    Tribal DDB Canada
    TELETOON Canada named Tribal DDB Canada's Toronto office as its digital and social media agency of record.
  • Telefonica
    Zenith Optimedia
    Telefonica awarded Zenith Optimedia its consolidated European account, valued at $160 million. In Europe, the brand goes by the name O2.
  • Cellular South
    Spark Communications
    Cellular South tapped Spark Communications to manage its traditional and digital media buying and planning duties.
  • Denny's
    In review
    Kirshenbaum Bond Senecal + Partners; BBDO; Gotham and Erwin-Penland are the four agencies vying for Denny's $60 million advertising account. Goodby, Silverstein & Partners previously handled the work.
  • Australian Wool Innovation
    Euro RSCG Worldwide
    Following a global review, Australian Wool Innovation named Euro RSCG Worldwide as its global agency of record. MPG was awarded global media duties.
  • The Sands Macau Hotel, PPS and MTR/Area 56
    Draftfcb Hong Kong
    Draftfcb Hong Kong was awarded The Sands Macau Hotel, PPS and MTR/Area 56 accounts.
  • MSNBC
    Mono
    MSNBC named Mono as its agency of record, charged with handling creative and advertising efforts.
  • Sony Latin America
    Wing
    Hispanic advertising agency Wing was selected by Sony Latin America to launch a forthcoming audio product line. The assignment was awarded following a review and will be led by the agency's New York headquarters. The agency will handle digital, print, radio and in-store displays.