Accounts on the Move
Monday, August 9, 2010
  • LatinWorks
    Chevrolet
    Chevrolet has awarded all Hispanic advertising work in the U.S. to LatinWorks, Texas.
  • MetLife
    In review
    Crispin Porter + Bogusky; Venables Bell & Partners; Euro RSCG; and incumbent, Young & Rubicam, are the four agencies vying for MetLife's B2C creative work.
  • Yahoo
    In review
    Yahoo placed its traditional and online media buying and planning account in review.
  • Webroot
    TDA Advertising & Design
    Webroot, an Internet security company, named TDA Advertising & Design, Boulder as its first-ever global advertising agency of record for creative and media. The $5 million account will consist of online, print, guerrilla and P-O-P elements. First work breaks in August.
  • Transitions Optical
    In review
    Transitions Optical placed its global creative account in review.
  • Crave
    Cenergy
    Upstate Niagara Cooperative tapped Cenergy as its first advertising agency of record for new beverage, Crave. A $2 million annual budget includes online, event marketing, outdoor and print components.
  • Chaco
    Cultivator Advertising & Design
    Sport sandal company, Chaco named Cultivator Advertising & Design, Denver, as its first advertising agency of record. The agency will handle print, P-O-P, and online advertising, plus packaging and Web site design.