Accounts on the Move
Monday, September 13, 2010
  • Red Bull
    Carat
    Carat was awarded U.S. media planning and buying responsibilities for Red Bull. The scope of work will include planning and buying across online and offline channels for the company's complete line of products, events and programs.
  • British Airways
    Optimedia US
    Optimedia US has been named digital media agency of record for British Airways, following a review. The agency expands its global media AOR assignment, which it has led since 1995. Agency.com previously handled the account.
  • MasterCard
    Universal McCann
    MasterCard shifted its U.S. media account from GSD&M Idea City to Universal McCann, without a review.
  • AMC Entertainment
    Signal to Noise and RAPP
    AMC Entertainment named Signal to Noise and RAPP as its agencies of record. Signal to Noise will handle digital marketing chores, while RAPP will focus on direct and relationship marketing activities.
  • Advil
    mcgarrybowen
    Mcgarrybowen was awarded creative chores on Advil's $100 million advertising account, which includes Advil PM and Children's Advil brands. Grey previously handled the work.
  • SunGard
    Young & Rubicam
    Software and technology company, SunGard, hired Young & Rubicam's San Francisco office to create its recently launched brand advertising campaign. The ads will run from September through December in Bloomberg Markets, The Economist, Forbes, Harvard Business Review, Institutional Investor, The New York Times, The Wall Street Journal, and The South China Morning Post.
  • Plan Canada
    Rapp Canada
    Plan Canada, a global non-profit that supports social justice for children in developing countries, hired Rapp Canada as its direct response agency of record to retain and grow its donor base through DRTV. The agency will update Plan Canada's current DRTV spot and develop new creative, which is slated for release in spring 2011. Rapp Canada currently handles Plan Canada's strategic planning, creative services and account and project management across direct mail, digital and social media platforms.
  • Health Sciences Association of British Columbia
    DDB Canada
    DDB Canada was hired to raise awareness of the Health Sciences Association of British Columbia, a union that represents 16,000 health science professionals across BC. OMD Vancouver will handle media planning and buying.
  • Nuance Communications
    FORGE Worldwide
    Nuance Communications tapped FORGE Worldwide to revamp its Dragon NaturallySpeaking brand. The account, previously handled by a number of local firms on a project basis, was won after a review. Billings were not disclosed. The brand campaign includes a mix of radio, outdoor, and online advertising, including video pre-roll, which will run on sites such as Hulu.com and Vevo.com.
  • Arby's Canada
    GJP Advertising
    Arby's Canada appointed GJP Advertising as its national agency of record, responsible for creative and media duties for all its integrated advertising and loyalty campaigns.