Accounts on the Move
Monday, September 20, 2010
  • GlaxoSmithKline
    In review
    GlaxoSmithKline placed its whopping $700 million U.S. media account in review. Incumbent MediaCom will defend.
  • 7Up
    mcgarrybowen
    Mcgarrybowen was awarded creative chores on 7Up's $20 million advertising account, without a review. Young & Rubicam previously handled the account.
  • AMC
    TargetCast and Walrus
    TargetCast and Walrus were awarded media and strategic positioning chores, respectively, for AMC.
  • Darden Restaurants
    In review
    Darden Restaurants placed the media accounts of its Red Lobster, Olive Garden and LongHorn Steakhouse brands in review. The accounts are worth $300 million.
  • Cigna
    In review
    Cigna placed its creative and media accounts in review. Doremus currently handles the work.
  • Arby's
    In review
    BBDO; Butler, Shine, Stern & Partners; Euro RSCG and Young & Rubicam are the four agencies vying for creative work on Arby's $130 million advertising account.
  • Illinois Lottery
    Energy BBDO and OMD
    The Illinois Lottery awarded Energy BBDO and OMD creative and media chores, respectively, for its lotto account for ten years. Energy BBDO will lead a cross-functional Omnicom marketing collaboration known as Team Energy, which includes digital sibling Proximity Chicago, media sibling OMD and Integer Group for retail and promotional work.
  • Dell
    In review
    Dell placed global creative chores on its $20 million advertising account in review.