Accounts on the Move
Monday, September 27, 2010
  • Pfizer
    In review
    Pfizer placed its $1.3 billion media account in review. Carat currently handles the account.
  • Levi's
    In review
    Levi's placed its $100 million global media account in review.
  • Home Depot
    MRM
    Home Depot and its digital and CRM agency, MRM, have parted ways.
  • Chevrolet
    Spike DDB
    Spike DDB was awarded Chevrolet's African-American advertising duties, previously handled by Sanders/Wingo.
  • Sports Authority
    Team Detroit
    Sports Authority tapped Team Detroit to handle creative and media duties on its $40 million advertising account.
  • AutoZone
    In review
    AutoZone placed creative chores on its $70 million advertising account in review. Sponge currently handles the work.
  • Post Foods
    BurnsGroup
    Post Foods awarded BurnsGroup creative chores on its portfolio of cereal brands, including Honey Bunches of Oats, Pebbles, Grape Nuts and Post Shredded Wheat. Ogilvy & Mather New York previously handled the work.
  • Pinnacle Foods
    TBWA/Chiat/Day
    Pinnacle Foods shifted creative chores on its frozen food brands from Kirshenbaum Bond Senecal + Partners to TBWA/Chiat/Day.
  • Atlanta KFC Advertising Co-op
    LevLane
    After a month-long internal review, the Atlanta KFC Advertising Co-op named LevLane as its first agency of record. A 2011 budget of $2.5 million will go to TV, radio, digital, print, P-O-P and outdoor, with first work breaking in January.
  • Oris Watches
    KSL Media
    KSL Media, New York, has been awarded U.S. media planning and buying responsibilities for Oris Watches.
  • Chambord
    Boxing Clever
    Chambord named Boxing Clever as its agency of record for Brown-Forman brands Chambord Liqueur and Chambord Flavored Vodka for the United States. Boxing Clever will develop and execute the brand's digital and promotional campaigns on both a national and local level. McKinney previously handled the work.
  • Cadillac
    Carol H. Williams
    Carol H. Williams was tapped to handle African-American advertising duties for Cadillac.
  • Canadian Dental Association and Provincial Dental Associations
    DDB Canada
    The Canadian Dental Association and Provincial Dental Associations have hired DDB Canada's Vancouver office to develop a national awareness campaign to help Canadians understand the importance of regular dental exams to their overall health. The campaign includes TV, radio, print, outdoor, digital and online executions. The campaign is scheduled to launch in 2011.
  • Hotel Arts Barcelona
    Parasol
    Parasol has been retained to spearhead the US and UK media relations campaigns for Hotel Arts Barcelona, Ritz-Carlton's first hotel in Europe.
  • Risk Evaluation and Design
    Baldwin&
    Risk Evaluation and Design named Baldwin& as its first advertising agency. Initial work will include brand identity development and a Web site relaunch, breaking in October.