MediaPost Publications - Accounts on the Move 10/11/2010

Carat
Carat was awarded Relativity Media's U.S. planning and buying account, estimated at $200 million.

In review
ExxonMobil placed its global media and creative accounts in review, in an effort to consolidate work at fewer agencies.

Schwan's Home Service

The Gate Worldwide
Schwan's Home Service named The Gate Worldwide agency of record, without a review. The Gate developed marketing strategy and creative for Schwan's Home Service on a project basis over the past year. A new campaign, launching later this quarter, includes TV, radio, print, graphic identity, outdoor and digital elements. The agency will also handle media buying and planning.

Benihana

Cramer-Krasselt
Benihana, operator of Japanese theme and sushi restaurants, named Cramer-Krasselt as its creative and media agency of record. The agency's New York office will be responsible for all national and local market advertising, media buying and planning as well as digital, search and direct marketing. New work will debut this fall. Wieden + Kennedy New York previously handled the account.

Verizon

Lopez Negrete
Lopez Negrete was awarded creative chores on Verizon Communication's U.S. Hispanic account, estimated at $40 million. GlobalHue previously handled the work.

4 Orange Premium Vodka

Meter Industries
Imperial Brands selected Meter Industries as agency of record to handle the launch of its 4 Orange Premium Vodka. The assignment will include all creative advertising including print, point of purchase and online media. Media chores will be handled by Horizon Media.

John B. Sanfilippo & Son

Blue Chip Marketing Worldwide
Blue Chip Marketing Worldwide has been named agency of record for John B. Sanfilippo & Son, Inc. The agency will handle all marketing aspects, including creative, interactive and media duties.

ConocoPhillips

Digitas
ConocoPhillips tapped Digitas to handle its digital creative chores.