Monday, October 25, 2010
- Optimedia
Sanofi-Aventis, a French pharmaceutical company, chose to retain Optimedia to handle its global media work, estimated at $450 million. - GSD&M Idea City
BMW and its agency, GSD&M Idea City, are parting ways after five years. - David & Goliath and Initiative
The California Lottery Commission tapped David & Goliath to handle its advertising account for the next five years, with the possibility of a two-year contract extension. Initiative will handle media chores. BBDO previously handled the account. - In review
MRM, Tribal DDB and Razorfish are the three agencies competing for Intel's creative b2b account. - Full Contact and Norbella Media
Fisher Boy, a High Liner Foods brand of breaded seafood products, selected Full Contact as its agency of record. Norbella Media will handle media planning and buying. The account was awarded after a review and billings were not disclosed. - T3
T3 was named agency of record for Aircell's Gogo Inflight Internet, a provider of airline Internet connectivity. The agency will handle strategy, creative and media chores, while Spark Public Relations, San Francisco, will handle public relations duties. - Borders Perrin Norrander
Monterey County Convention and Visitors Bureau in California named Borders Perrin Norrander as its advertising agency of record, following a review. The agency will handle strategic planning, creative and media planning and buying across all media channels including online, print and innovative technologies.
