Accounts on the Move
Monday, November 15, 2010
  • Beiersdorf
    Draftfcb
    Beiersdorf tapped Draftfcb as its lead global creative agency, in an effort to consolidate its work.
  • Lufthansa
    Mindshare
    Mindshare Worldwide has retained global media responsibilities for Lufthansa, following an international review. Mindshare Germany will continue to coordinate the account from its office in Frankfurt.
  • ECHO Incorporated
    Cramer-Krasselt
    ECHO Incorporated, a manufacturer of professional-grade, high-performance hand-held outdoor power equipment, named Cramer-Krasselt's Milwaukee office as its new agency of record. The agency won the creative and media assignment following a review. New work launches next year.
  • Sears
    Modernista
    Modernista has landed a role on Sears' agency roster, tapped to handle a digital project.
  • Kraft
    Draftfcb
    Kraft removed Draftfcb as the U.S. creative agency on four of its brands: Jello, Cool Whip, A1 Steaksauce and Bull's-Eye BBQ sauce.
  • PulteGroup
    GSD&M Idea City
    Homebuilder PulteGroup named GSD&M Idea City as its new lead agency, without a review. The Richards Group previously handled the account.