Accounts on the Move
Monday, January 10, 2011
  • Microsoft
    In review
    Microsoft placed its whopping $1 billion media account in review. Incumbent Universal McCann will defend.
  • Tribe and Veggie Patch Foods
    Arnold Worldwide
    Arnold Worldwide's New York office has been named agency of record for Tribe, an all-natural hummus brand, and Veggie Patch, a vegetarian food company. The agency will handle strategic and creative chores.
  • Norwegian Cruise Lines
    In review
    Norwegian Cruise Lines placed its $50 million creative and media accounts in review. GSD&M Idea City currently handles the work.
  • SKIL Power Tools
    Cramer-Krasselt
    SKIL Power Tools named the Milwaukee office of Cramer-Krasselt as its agency of record, responsible for broadcast, print and online marketing programs to support SKIL's product portfolio.
  • Sprint
    Euro RSCG Chicago
    Euro RSCG Chicago expanded its relationship with Sprint by adding mobile marketing efforts to its current duties as Sprint's direct and email marketing agency. The agency will provide strategic, creative development and analytical support of Sprint's mobile marketing efforts, particularly in the area of customer engagement.
  • Chevys Fresh Mex
    Hub Strategy
    Chevys Fresh Mex tapped Hub Strategy to re-brand its national restaurant chain. The campaign will focus on elevating Chevys' look, while expanding its presence in digital and social media. Account spending is under $10 million.
  • Custom Essence
    Maiden Media Group
    Custom Essence tapped Maiden Media Group as its digital agency of record.
  • PTC
    Mechanica
    PTC, a provider of product lifecycle management and design software solutions, selected Mechanica to lead brand development efforts for Creo, its design software for manufacturing companies. Billings were not released.
  • Schwinn
    Alexander Interactive
    Alexander Interactive was tapped to launch Schwinn's newly re-designed Web site.