Accounts on the Move
Monday, January 17, 2011
  • eHarmony
    OMD
    eHarmony tapped OMD as its media agency of record. Ocean Media previously handled the account, estimated at $90 million.
  • Ooma
    Heat
    Free home phone service provider, Ooma selected Heat, San Francisco, as its advertising agency of record. A $2 million budget will go to TV, digital, and electronics retail trade print.
  • PetCo
    Initiative
    PetCo named Initiative as media agency of record on its $12 million account. Carat previously handled the work.
  • Toshiba
    KSL Media
    Toshiba tapped the Los Angeles office of KSL Media to handle its US media account.
  • Reebok
    Tribal DDB
    Reebok tapped Tribal DDB to handle its global digital duties.
  • Lenovo
    Saatchi & Saatchi
    Saatchi & Saatchi was added to Lenovo's agency roster and tasked with a global branding campaign.
  • EZ Lube
    The Phelps Group
    EZ Lube selected The Phelps Group to handle its advertising, promotions, social and media relations. The agency is providing brand positioning, messaging, media planning and buying, PR and social media duties.
  • The Costa Rican Tourism Board
    22squared
    The Costa Rican Tourism Board hired 22squared to promote Costa Rica's sustainable tourism practices to the global market.