Accounts on the Move
Monday, January 24, 2011
  • Home Depot
    Carat
    The Home Depot moved the majority of its media account from Initiative to Carat.
  • EmblemHealth
    Mullen and Hacker Group
    EmblemHealth, a New York-based healthcare company, selected Mullen as its brand advertising agency of record and Hacker Group as its direct marketing agency of record following a review, handled by AAR Partners.
  • BlackBerry
    72andSunny and BBDO Worldwide
    72andSunny and BBDO Worldwide have been tapped to handle global creative work for Research In Motion's BlackBerry brand. 72andSunny, which has already been working with RIM on select projects over the past year, will take responsibility for North America, partnering with AMV BBDO in London as the lead on all other regions and international markets, which will be serviced by BBDO network agencies. The account is estimated at $200 million.
  • Transitions Optical
    DDB
    Transitions Optical Inc. has named DDB New York its global agency of record, following a review. The account is estimated at $60 million.
  • Scotts LawnService
    Young & Laramore
    Young & Laramore was named agency of record for Scotts LawnService. The agency will oversee brand national advertising, including radio, print, outdoor, direct mail and digital marketing.
  • Callaway Golf
    Factory Design Labs
    Factory Design Labs has been named digital agency of record for Callaway Golf. The agency will handle digital advertising strategy, creative, production and CRM activities. Factory Design Labs will work alongside Eleven, Callaway Golf's lead agency of record.
  • Georgia Department of Economic Development
    Engauge
    After a five-month review, the Georgia Department of Economic Development named Engauge its advertising agency of record for a five-year multimillion dollar advertising contract. Engauge will handle advertising, sponsorship and brand activation, positioning/strategy, media planning/buying, creative development and grant/co-op management.
  • Project Kaisei
    Cohn & Wolfe
    Cohn & Wolfe has been named pro-bono communications agency of record for Project Kaisei, a project of Ocean Voyages Institute dedicated to researching and finding solutions to the "Plastic Vortex." The agency will handle PR and social media chores.