Accounts on the Move
Monday, January 31, 2011
  • Levi's
    Wieden + Kennedy and OMD
    Wieden + Kennedy and OMD have successfully retained creative and media chores for Levi's. In addition, OMD expanded its role and now handles global media chores, up from handling U.S. media duties.
  • Hilton Hotels
    Cramer-Krasselt
    Hilton Hotels tapped Cramer-Krasselt as agency of record on its $50 million advertising account. Y&R previously handled the work.
  • Audi
    AKQA
    AKQA has been appointed digital agency of record for Audi of America. The incumbent agency was Factory Design Labs.
  • L'Oréal USA and AutoTrader.com
    Moxie Interactive
    Moxie Interactive was named digital agency of record for L'Oréal USA and AutoTrader.com.
  • Newegg.com
    goodness Mfg. and KSL
    goodness Mfg. has been named agency of record for Newegg.com, an online-only retailer in the U.S. Newegg.com has also named independent media agency KSL to handle its media assignment.
  • gloProfessional
    GyroHSR
    gloProfessional, a Denver-based manufacturer and marketer of skincare products and cosmetics, named GyroHSR as its first marketing agency of record. The account was previously handled in-house and on a project basis by local firms. New work is expected in April.