Accounts on the Move
Monday, February 7, 2011
  • Mohegan Sun
    People Ideas & Culture
    Mohegan Sun named People Ideas & Culture as its agency of record, following a review. PI&C will lead a new collective of agencies brought together to win creative and media duties. Naked Communications will oversee marketing and channel integration; Profero and T.A.G. will manage digital/social media and production, respectively; and Horizon Media will serve as media agency. The first work will break this spring. The incumbent was Kirshenbaum Bond Senecal + Partners; Arnold, Publicis and Cramer-Krasselt were finalists in the review.
  • Sonic
    Goodby, Silverstein & Partners
    Sonic tapped Goodby, Silverstein & Partners as its lead creative agency on its $140 million advertising account. Barkley previously handled the work.
  • Heat
    Bank of the West
    Following a review, Bank of the West, San Francisco selected Heat, San Francisco, as its advertising agency of record. Other finalists were Butler, Shine, Stern & Partners, Eleven and DeVito/Verdi. An undisclosed budget will support broadcast, outdoor, mobile, online, print and experiential advertising, plus sponsorships. First work, focusing on customer service, will break in Q1 2011.
  • Gevalia
    Draftfcb
    Draftfcb successfully retained lead creative chores on Gevalia's $2 million advertising account.