Accounts on the Move
Tuesday, February 22, 2011
  • Trafalgar
    M&C Saatchi
    M&C Saatchi, Los Angeles, won creative duties for international travel company Trafalgar. The agency won the business without a review. M&C Saatchi has been charged with creating a global brand campaign for the client that includes TV, print, digital and direct mail elements.
  • UniGroup
    TargetCast tcm
    TargetCast tcm has been named media agency of record for transportation and relocation services company UniGroup. The agency will be charged with offline media responsibilities, including planning and buying, for UniGroup's United Van Lines and Mayflower brands. Spending is estimated at $5 million.
  • Formula 1 United States
    Exopolis
    Exopolis has been named agency of record for Formula 1 United States.
  • Dallas Symphony Orchestra
    The Richards Group
    The Dallas Symphony Orchestra selected The Richards Group as its agency of record for brand planning, creative, design and media planning responsibilities.
  • Oil-Dri
    Doner
    Oil-Dri Corporation of America, a manufacturer of cat litter, has named Doner as its advertising agency of record for its Cat's Pride line of cat litter, following a review. The review was handled by search consultancy Jones Lundin Beals.
  • On the Border
    Barkley
    On the Border named Barkley as its agency of record for its $4 million advertising account. Energy BBDO, Chicago, previously handled the work.
  • Jaguar
    Spark44
    Jaguar shifted global creative chores from Euro RSCG to Spark44.
  • Saul Ewing
    LevLane
    Philadelphia law firm Saul Ewing has named LevLane as its agency of record. An undisclosed budget will go to print, online and outdoor advertising, including media buying. First work will break in the spring.