Accounts on the Move
Monday, February 28, 2011
  • LivingSocial
    mediahub and ID Media
    LivingSocial, an online source for people to find discounted deals, has named mediahub from Mullen and ID Media as its media planning and buying partners. Creative for LivingSocial is handled by The Martin Agency, a fellow IPG company along with Mullen and ID Media.
  • Oakland Athletics
    Hub Strategy
    The Oakland Athletics has renewed its contract with Hub Strategy, the team's creative agency of record. This is the second year Hub Strategy has been tapped to handle branding and integrated marketing. Creative begins with eight tongue-in-cheek TV spots featuring the Oakland A's players Gio Gonzalez, Dallas Braden, Coco Crisp, Ryan Sweeney, Andrew Bailey, Kurt Suzuki and Trevor Cahill. The spots begin airing in March.
  • Petco
    DraftFCB
    Petco tapped DraftFCB to handle creative chores on its $16 million advertising account.
  • Stolichnaya
    Ogilvy
    Stolichnaya has parted ways with its creative agency, Ogilvy.
  • H&M
    In review
    H&M placed its U.S. media account in review. Incumbent MediaCom will not defend.
  • Sayre Enterprises
    Mariner Media
    Sayre Enterprises, a manufacturer of reflectives for the US Military, named Mariner Media as advertising agency of record for its military, apparel and reflective products.