Accounts on the Move
Monday, April 11, 2011
  • Capital One
    Horizon
    Capital One awarded Horizon Media its $350 million media account, previously handled by MediaVest.
  • Mission Foods
    Butler, Shine, Stern & Partners
    Butler, Shine, Stern & Partners was awarded Mission Foods' advertising and marketing communications account. FKM of Houston previously handled the account. New work will launch later this year.
  • CITGO Petroleum Corporation
    Carmichael Lynch
    CITGO Petroleum Corporation named Carmichael Lynch as its digital agency of record. The agency will provide digital strategy and support for CITGO's "Fueling Good" program, a cause-related campaign that recognizes and rewards people who are making a difference in their communities.
  • The Kellogg Company
    VML
    The Kellogg Company tapped VML to redesign the Kellogg Company corporate sites: Kelloggs.com and KelloggCompany.com, along with other digital strategies.
  • Sony
    Universal McCann
    Universal McCann will continue to handle media planning and buying chores in North American for Sony over the next three years.
  • Mitsubishi Presentations Division
    MossWarner
    Mitsubishi Presentations Division, Irvine, Calif., tapped MossWarner to handle digital advertising chores. The company manufactures professional presentation, front-projection home entertainment, and rear-projection video wall cube display systems and digital signage monitors.
  • General Motors
    Tierney
    Tierney, Philadelphia, has been selected as public relations agency of record for General Motors in Pennsylvania. The agency will create and execute grassroots brand advocacy programs for Chevrolet, Cadillac, Buick and GMC products, using social and traditional media, consumer outreach and influencer engagement, and by sharing consumer stories on a new Web site, DrivingtheNortheast.com.