Accounts on the Move
Monday, May 2, 2011
  • ESCADA
    MPG
    International fashion group ESCADA tapped MPG to handle online and traditional media planning and buying for all of its products, except fragrances and eyewear. MPG bested incumbent Mediacom, Mindshare and PHD for the win. The agency will handle Europe, the Americas and Asia markets with international coordination being managed by MPG Germany out of its Frankfurt office.
  • Intel
    DDB and Tribal DDB
    DDB and Tribal DDB were awarded Intel's creative work, previously handled by Venables Bell & Partners.
  • Naked Juice and IZZE
    BLITZ
    BLITZ was name named digital agency of record for Naked Juice. In addition, BLITZ is currently architecting IZZE's digital strategy for presentation to stakeholders and expecting to be named digital agency of record later this year.
  • Manilla
    Darling Agency
    Manilla, a free personal account management service and startup division of the Hearst Corporation, has selected Darling Agency, New York, as its first advertising agency of record. The agency will handle brand development, brand identity, Web site design, print, digital and social media advertising. First work will break when Manilla first becomes available to the public, later this year.
  • VAS Colombia
    DLB Group Worldwide
    DLB Group Worldwide was selected by VAS Colombia as agency of record for its Audi and Seat brands. In addition, DLB Group will oversee Audi and Seat's overall strategic direction, creative conceptualization, design and implementation of contact points in conventional and nontraditional media efforts.