Accounts on the Move
Monday, May 9, 2011
  • Pele Sports
    McCann Erickson West
    Pelé Sports appointed McCann Erickson West as its advertising agency, charged with developing a marketing communications program and creative campaign to introduce Pelé Sports to consumers worldwide. Pelé Sports was launched at the beginning of the 2010 FIFA World Cup in South Africa. The brand's soon-to-launch "Play Free" campaign is focused on retail activation in the U.S., Europe and Australia. The campaign will support the current Pelé Sports footwear and the 2012 collection, which will debut in November.
  • Pucker Vodka
    Euro RSCG Chicago
    Beam Global Spirits and Wine named Euro RSCG Chicago as its creative agency of record for Pucker Vodka. The agency already works on Hornitos Tequila, Sauza Tequila, Effen Vodka and Tres Generaciones for Beam Global Spirits and Wine. The launch campaign will appear nationally spanning TV, print and online elements.
  • Sweet Leaf Tea Company
    McGarrah Jessee
    Sweet Leaf Tea Company selected McGarrah Jessee to help define and grow its brands on a national level. The relationship also includes work for Tradewinds, the Ohio-based maker of iced teas and tropical fruit juice drinks that became part of the Sweet Leaf Tea Company portfolio last year. The agency will handle traditional, interactive/digital and experiential advertising.
  • Kinze Manufacturing
    Martin Williams
    Kinze Manufacturing, an agricultural equipment manufacturer, has selected Martin Williams to handle brand strategy, engagement strategy, social media, event marketing, advertising and public relations.
  • Brother International
    PJA Advertising + Marketing
    PJA Advertising + Marketing has been named agency of record for Brother International's Business Machines Group's Printers and All-in-Ones. The account was won after a national review of agencies and billings were not disclosed. The agency will be responsible for online and offline advertising and marketing efforts as well as media strategy, planning and buying.
  • Russian Standard Vodka
    TDA_Boulder
    Russian Standard Vodka has named TDA_Boulder as its U.S. media agency of record. Creative duties are handled on a project basis. An undisclosed budget will go to national TV, outdoor, online and print advertising.
  • First Western Trust Bank
    LeeReedy/Xylem Digital,
    First Western Trust Bank named LeeReedy/Xylem Digital as its first-ever advertising agency of record, handling creative and media chores.
  • MacroSolve
    Click Here
    MacroSolve, a developer of mobile technologies, apps and solutions, has selected Click Here, the digital arm of The Richards Group, as its branding and digital resource. Click Here will manage and implement numerous digital services, including brand and digital strategy, brand architecture, creative development, site development, SEM and digital media planning and buying.
  • Cancer Treatment Centers of America
    iCrossing
    iCrossing was named digital agency of record for Cancer Treatment Centers of America, a national network of hospitals specializing in complex and advance-stage cancer care.
  • Castor & Pollux Natural PetWorks
    StruckAxiom
    Castor & Pollux Natural PetWorks named StruckAxiom as its agency of record to handle national advertising duties for its portfolio of organic and natural pet food, products and accessories.