Accounts on the Move
Monday, May 23, 2011
  • Kidrobot
    Olson
    Olson has been named agency of record for Kidrobot, a creator of art and design-driven toys, apparel and lifestyle products. The agency will handle all major digital interactive duties, including strategy and creative development.
  • Friendly's
    The VIA Agency
    The VIA Agency was named agency of record for Friendly Ice Cream Corporation following a review managed by Pile and Company. KSL Media handles media chores. VIA will handle advertising, promotional support, menu design and overall brand building through TV, radio, print, out-of-home and digital outlets.
  • NOX Audio
    Ignited
    Ignited was named creative agency of record for NOX Audio, a direct-to-consumer brand of Solteras Inc., a developer of audio and acoustic products. The agency will handle creative, digital, video and retail initiatives. The account was awarded without a review.
  • Zodiac Pool Systems
    NYCA
    Zodiac Pool Systems, a global manufacturer of pool and spa products based in Vista, California, tapped NYCA to handle marketing and advertising projects. The agency will oversee B2B and consumer advertising projects, including branding and product packaging, internal marketing and collateral.
  • ING Direct
    Goodness Mfg.
    Goodness Mfg. was tapped to handle creative chores for ING Direct.