Accounts on the Move
Tuesday, May 31, 2011
  • Stolichnaya
    Berlin Cameron United
    Stolichnaya named Berlin Cameron United as its global creative agency. Ogilvy & Mather previously handled the work.
  • Sierra Mist
    Firstborn
    Firstborn was named lead digital agency for Sierra Mist.
  • Romano's Macaroni Grill
    The VIA Agency
    The VIA Agency was named agency of record for Romano's Macaroni Grill, an Italian restaurant chain. The privately owned, Dallas-based company has more than 220 locations worldwide.
  • Atkins Nutritionals
    Trailer Park
    Trailer Park was named agency of record for Atkins Nutritionals. The agency will lead strategic, creative and production efforts for a branding campaign launch.
  • ACTIVATE
    Big Spaceship
    Vitamin water brand ACTIVATE, hired Big Spaceship to handle its digital chores. The first work will launch this summer. Big Spaceship is the brand's first digital agency, having previously handled creative duties in-house.
  • Sears
    mcgarrybowen
    Sears tapped mcgarrybowen to handle its brand image creative account.
  • Rosie Pope Maternity
    imc²
    Rosie Pope Maternity named imc² as its agency of record.
  • Full Circle
    Frank Unlimited
    Full Circle, an online, organic delivery service, named Frank Unlimited, Seattle, as its first advertising agency of record. Work will include outdoor, radio, print and online advertising, and target primarily female organic food shoppers in the Pacific Northwest. Creative breaks in June and spending was not released.
  • Clarks Companies, North America
    Elite SEM
    Clarks Companies, North America awarded Elite SEM its digital search business.