Accounts on the Move
Monday, June 6, 2011
  • Mars
    BBDO and DDB
    Mars consolidated global creative work at existing roster agencies, BBDO and DDB. TBWA/Chiat/Day lost the Pedigree, Whiskas, Starburst and Skittles accounts while SapientNitro lost the Dove chocolate account.
  • ULTA
    The Richards Group
    ULTA, nationwide beauty retailer, selected The Richards Group as its strategic marketing agency. The agency will develop and execute multichannel marketing strategies for the company.
  • Burger King
    mcgarrybowen
    Burger King tapped mcgarrybowen to handle creative chores on its $300 million advertising account. Crispin Porter + Bogusky previously handled the account.
  • Chili's
    Digitas
    Chili's named Digitas as its digital agency of record.
  • LG Electronics
    iCrossing
    iCrossing was named digital agency of record for the LG Electronics Global Marketing Office. Partnering with GIIR, LG's in-house agency, iCrossing will be responsible for LG's worldwide digital strategy. The agency's duties will include media planning, buying and creative, as well as the development of search, social and mobile programs. The account will be serviced out of a newly opened iCrossing office in Seoul, a joint effort with GIIR, and existing iCrossing offices worldwide.
  • Bare Escentuals
    TBWA/Chiat/Day and Mindshare
    The Los Angeles office of TBWA/Chiat/Day was named creative agency of record for Bare Escentuals. Mindshare was tapped to handle media chores.
  • ConAgra Foods
    Spark Communications
    Spark Communications was named digital media agency of record for ConAgra Foods.
  • 3M Display and Graphics
    Cohn & Wolfe
    Cohn & Wolfe was appointed by 3M Display and Graphics to support the positioning and launch of various software technologies over the next twelve months. The assignment will be led out of Cohn & Wolfe's North American corporate practice. Cohn & Wolfe will help with communications strategy, planning and implementation, including qualitative and quantitative market research, brand positioning, communications planning, media and influencer relations, event planning and digital strategy.
  • Colorado Tourism Office
    Karsh/Hagan
    Colorado Tourism Office tapped Karsh/Hagan to increase visitors to the state.