Accounts on the Move
Monday, June 13, 2011
  • Activision Blizzard
    OMD
    OMD was awarded Activision Blizzard's North American media account, estimated at $150 million, without a review. MEC previously handled the account.
  • Mio
    Taxi
    Mio, the Kraft-owned water flavor enhancer, tapped Taxi to handle its advertising account.
  • Revlon
    Young & Rubicam and Taxi
    Revlon tapped Young & Rubicam and Taxi to handle its global creative work, which was previously handled in-house.
  • Triscuit
    In review
    Triscuit placed its creative advertising account in review. Euro RSCG, New York is the incumbent on the work.
  • Accenture
    TBWA
    TBWA was tapped to handle Accenture's global creative work, previously handled by Y&R.
  • Hefty and Reynolds
    Euro RSCG
    The Chicago office of Euro RSCG was named agency of record for Hefty and Reynolds brands.
  • AkzoNobel Automotive & Aerospace Coatings Americas
    kbs+p Atlanta
    kbs+p Atlanta has been selected by AkzoNobel Automotive & Aerospace Coatings Americas as agency of record for a new consumer product that will launch in the U.S. in 2012. kbs+p Atlanta is comprised of Trend Influence and The Media Kitchen. Both agencies will work with AkzoNobel A&AC to brand and introduce the new product to the U.S. consumer market. In addition, Beazer Homes USA tapped Trend Influence to handle creative duties.
  • Clorox
    Universal McCann
    Clorox hired Universal McCann as its U.S. digital media agency.
  • Yoplait Smoothies
    Questus
    General Mills named Questus as creative agency of record for its Yoplait Smoothies.